Tools to measure Performance Max Special Database performance New Campaign Prediction – Released Get estimated performance when setting up a new Performance Max campaign. If you set up a Performance Max campaign Special Database with goals for lead generation or online sales, you'll get a weekly performance forecast based on your daily budget and settings. (Not available for campaigns using GMC Feed or offline targets.) Read more about Performance Max here. Experiment with A/B testing beta This tool provides advertisers with an opportunity to run A/B experiments to measure changes in conversions or conversion value Special Database when Performance Max campaigns are added to complement other similar campaigns in the same account.
It serves as an experiment to Special Database demonstrate the increases in adding Performance Max to an account. Read more about A/B testing here. Smart Shopping & Local Campaigns release upcoming Performance Max enables a smooth transition from Smart Shopping campaigns to local campaigns. Through the self-service Special Database tool that performs one-click upgrades, advertisers decide when they want to upgrade the campaign. This feature will be available from mid to late April. How will it work? Learnings are used with existing Special Database campaigns to maintain consistent performance. How advertisers will use it?
Supported by recommendations, advertisers Special Database can upgrade campaigns one at a time. This can be done via the campaign table in bulk or via the editor/API. Retailers who upgrade Smart Shopping campaigns to Performance Max see an average 12% increase in conversion value with the same or an improved ROAS. Read more Special Database about Smart Shopping & Local Campaigns here. Estimated conversion value reporting – released Understand how conversion delay affects the value you have received so far and what additional conversion value can be expected in the coming days. The report introduces conversion lag forecasts Special Database for campaigns that use a maximum conversion value bidding strategy.